Customers want to see the people, place, and care behind your shop. Use this shot list to plan one productive photo day—and leave with a library that works across your website, Google profile, social media, ads, direct mail, and recruiting.
If the schedule gets tight, protect these first. Together they show who you are, what the visit feels like, and how your team cares for a vehicle.
Cars on lifts matter, but they are only one part of the story. A useful library also shows the people customers will meet, the spaces they will enter, and the details that make your shop different.
Put a familiar, trustworthy face on the shop.
Show customers what it will feel like to visit.
Make skill, care, and professionalism visible.
Help a first-time customer recognize your shop and neighborhood.
Mix real interactions, clean facility views, and close-up work. The result should feel recognizably yours—not like a stock-photo library that could belong to any shop.
A little planning keeps the day efficient and gives the photographer more chances to capture natural moments.
Tidy the counter, waiting room, bays, parking area, and uniforms. Remove paperwork, license plates, and anything with private customer information.
Choose representative vehicles, confirm who will be photographed, and schedule enough breathing room so the team can look relaxed instead of rushed.
Ask for horizontal and vertical versions, plus one wide view and one close detail. That gives your website, social posts, ads, and print pieces room to work.
Get releases from recognizable customers and team members, and make sure your photographer agreement gives the shop lasting rights to use the final images on the web, social media, ads, email, print, and recruiting.
Turnkey can help your shop use a strong photo library across Google, your website, social content, campaigns, and recruiting—inside one coordinated marketing plan.
