Standing out in a crowded marketplace takes more than shouting from a street corner with a megaphone.
It means doing things differently than your competitors.
As you look around the auto repair industry, you’ll notice a distinguishing trend among top shops: they all invest in great photography.
You’ll see it on their websites, social media, postcards, ads—anywhere they need to show up visually. Professional, high-quality photos set them apart.
Great photography can help your auto repair shop stand out, too.
First impressions matter
Customers make immediate assumptions and start asking themselves questions about your shop based on the visual impression you make in your marketing:
- Are these the kind of people I want to do business with?
- Do the facilities suggest they have the equipment to fix my vehicle correctly?
- Does the shop look clean—and what does that say about how they’ll treat my vehicle?
- Is the waiting area comfortable and inviting?
We process visual information much faster than we can read. Some visitors may leave your website or skip over your social posts and ads simply because they lack quality images.
On the other hand, great photography can be the very thing that wins you more business.
In a study done by MDG Solutions, 67% of consumers said the quality of product imagery is “very important” when selecting and purchasing a product. The photos you show of your shop, staff, and facilities all reveal the “product” you offer your customers.
Bottom line: great photography can be an excellent shortcut to helping customers get to know, like, and trust you.
Five ways your auto repair shop benefits from great photography
Building trust with customers is just one of the benefits you’ll gain from investing in great photography.
Here are five more ways you can use photography to stand out from the competition:
- Connect with your customers – Websites and social media with great photos create more engagement because visitors tend to spend more time on websites with rich content. The longer they stick around, the more likely they are to book an appointment.
- Attract better customers – Want to attract more of your ideal customers? Create compelling photographs that portray your shop as the solution to their needs, desires, and problems.
- Strong branding – A business with a professional “look” to its imagery becomes more recognizable to its customers. They’ll learn to associate your business with good photography—which makes you more memorable.
- Showcasing facilities and equipment – If you have an interesting building or equipment unique to your shop, you can call attention to those capabilities with your marketing photography. Even if you have the same equipment as every other shop in town, great photography will help your shop stand out.
- Attract new talent – Professional photos show you care about your business, your customers, and your team. Given the choice, we’d all like to work with a winner. You’ll find it easier to draw new—and better—staff when you market with professional imagery.
Get more customers with great photography and Turnkey Marketing
Need help finding a professional photographer for your auto repair shop?
Turnkey Marketing can help.
We provide our clients with photography guidelines, shot lists, and the right contract language to use to ensure they get exceptional photographs to use throughout their marketing campaigns.
Schedule a call today and we’ll help you get started, too.
